Oh, and their friends…..
Look, I get that our walls are getting really busy, you click “like” on any Facebook Fan Page, or link or whatever, and you’re going to see not only your friends updates on your profile wall, but updates from their pages, and other Pages you have liked. So the chances of your posts from your Fan or Business pages getting seen nowadays on your existing Fans (likers)Profile walls, has meant that many Page owners are forking out for Facebook Advertising to get more attention for their posts and their Page, and to expand their Fan Base through “likes”. Because of the massive increase of traffic we are all now getting on our walls, the previous way of getting more likes on your Facebook Page is also less likely, because of our wall traffic and our friends and friends of friends wall traffic, if you see what I mean.
So Facebook have just released in the last week or so, a new way to get attention for our Fan/Business Page posts.. Ta Da!! The Promoted Post. This is different from sponsored stories, or individual post advertising, these Page posts do not go out as Facebook ad’s they just appear (prominently?)on your existing fans/likers profile walls.
You may see (if its been activated for your account), at the bottom of each new post on your Facebook Page, you now have the option to promote this post for as little as $5 or up to $300. The catch is that this just promotes your post to your existing “likers” or Fans of your Page, of course if your Fan likes your post or shares it, you get the added bonus of their friends seeing it on their walls, the more you pay the more of your Fans get to see your post….(prominantly).
So I did an experiment with one of my posts today, signed up for a $5.00 promotion which will see 1000.00 handpicked…(not really) of my 2000 strong, lucky Fans get my promoted story in their timeline over the next 3 days….I don’t know who those 1000.00 will be. Are they the first ones that liked my Page? In alphabetical order? Random?…The fans that haven’t been paying my posts any attention? Not sure how they are picked. If you know, let me know in Comments.
Damn You Edge Rank!
So yes, now we really do know. Edgerank has led us to this. Not only do we need huge engagement on our Pages, lots of likes and great posts….but to circumvent Edge Rank we really have to pay to get seen. Who was it who said that Facebook would be charging users soon? This is it folks.
To use Promoted posts see pics below. Be warned once you use the promoted post offering, your next post will default to another promoted post. You can reverse this by clicking the little cog wheel and selecting Pause Promotion. You need to have your credit card or Paypal set up with Facebook to do this.
My promoted post looked like this after about 15 mins. See Below
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